Advertising giant Dentsu will promote in foreign markets an artificial intelligence technology that can assess the quality of tuna. Dentsu hopes that countries with tuna fishing industries will adopt the technology, called Tuna Scope, which has been put into practical use in Japan only recently. Tuna Scope is a smartphone app that can immediately grade tuna on a three- or five-level scale. Dentsu and others developed the app through deep learning, feeding it with cross-sectional images of tuna tails that are often used to assess tuna quality, as well as data on grading given by veteran tuna evaluators.

Nathan Heller on the Order of the Third Bird, a secret society that includes writers and artists, many of whom have spawned new initiatives like the Strother School of Radical Attention, which offers an education against the distractions of apps, digital ads, and shorter attention spans.

Fifty-seven percent of U.S. adults believe "generative AI will make my daily life better," according to a new report by Dentsu. The survey of 1,000 online adults in the United States also found that 87% of consumers claim to have some awareness of generative AI, and 61% believe they at least somewhat understand the technology. Even more interesting is that 27% of U.S. adults say they have used generative AI, and another 42% are interested in trying the technology. These tremendously positive numbers seem to support the hyperbolic interest in ChatGPT and text-to-image generators such as Midjourney and Stable Diffusion. But, there is more to this story.

Ugam, a Merkle company, is a leading analytics and technology services company. Our customer-centric approach delivers impactful business results for large corporations by leveraging data, technology, and expertise. We consistently deliver superior, impactful results through the right blend of human intelligence and AI. With 4600 people spread across locations worldwide, we successfully deploy our services to create success stories across industries like Retail & Consumer Brands, High Tech, BFSI, Distribution, and Market Research & Consulting. Over the past 21 years, Ugam has been recognized by several firms including Forrester and Gartner, named the No.1 data science company in India by Analytics Insight, and certified as a Great Place to Work .

We innovate the way brands are built. That means we do things differently so they're better than before. In this way, we make our clients' most important marketing assets--their brands--win in a changing world. Dentsu International is a modern marketing solutions company. Our mission is to help clients navigate, progress, and thrive in a world of change.

Agencies spend too much time doing manual work. One of the biggest time sucks? Max Cheprasov, now an exec at the Dentsu Aegis holding company level, recognized these inefficiencies while working at Dentsu agency iProspect starting in 2011. He set out to document and standardize processes while outsourcing inefficient tasks so that employees could focus more on strategic client work. Eventually, he brought artificial intelligence into the agency's workflows, specifically natural language processing and machine learning, which helped accelerate the ability to interpret data, derive insights and generate reports.

Sushi is only as good as the fish wrapped inside its barrel of rice and seaweed. If the tuna, yellowtail, or salmon isn't fresh, it not only looks gross, but renders the whole roll underwhelming in flavor and texture. To keep things from getting fishy, a Japanese company has developed a new mobile app that uses artificial intelligence to grade the freshness of cuts of tuna on sight. Aptly named Tuna Scope, the system uses thousands of cross-sectional images of tuna tails as training data to learn what good quality tuna looks like. According to the Tuna Scope website, trained fishmongers use the tuna tail as a "road map" detailing the fish's flavor, texture, freshness, and overall excellence.

BEIJING (Reuters) - Toyota has begun slashing costs, starting with sales and marketing, and shifting resources into research that will help it keep up with new competitors, four people familiar with the matter said. One of the company's first moves was to cancel contracts with the China unit of its long-term communication and advertising agency, Dentsu Inc, the sources said. Chief executive Akio Toyoda and chief financial and risk officer Koji Kobayashi want to follow the example of Tesla, Google and Tencent - all of which rely heavily on cheaper, often more innovative non-traditional marketing. They say the savings should be plowed into investment in emerging technology such as autonomous vehicles. "We may be posting record profits, but we don't think we are keeping up with their pace of investments," one of the sources, a senior Toyota official, told Reuters.

The Drum's latest documentary, produced in association with Teads, 'The Automation of Creativity' explores the role of artificial intelligence (AI) in advertising. Automation will claim 50% of all jobs in the next 30 years, according to Rice University professor Moshe Vardi, but creativity is impossible to automate, right? Adland will surely escape this robot advance? Such a binary argument fails to take into account the huge leaps artificial intelligence (AI) and other such technologies are making. Why, when it is being used in film-making, music and even journalism, should advertising avoid the onslaught?