New Report Says 27% of Online Adults Have Used Generative AI but Caveat Emptor

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Fifty-seven percent of U.S. adults believe "generative AI will make my daily life better," according to a new report by Dentsu. The survey of 1,000 online adults in the United States also found that 87% of consumers claim to have some awareness of generative AI, and 61% believe they at least somewhat understand the technology. Even more interesting is that 27% of U.S. adults say they have used generative AI, and another 42% are interested in trying the technology. These tremendously positive numbers seem to support the hyperbolic interest in ChatGPT and text-to-image generators such as Midjourney and Stable Diffusion. But, there is more to this story.

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