Dentsu's Chief Automation Officer: 'AI Should Be Injected In Every Process'

Agencies spend too much time doing manual work. One of the biggest time sucks? Max Cheprasov, now an exec at the Dentsu Aegis holding company level, recognized these inefficiencies while working at Dentsu agency iProspect starting in 2011. He set out to document and standardize processes while outsourcing inefficient tasks so that employees could focus more on strategic client work. Eventually, he brought artificial intelligence into the agency's workflows, specifically natural language processing and machine learning, which helped accelerate the ability to interpret data, derive insights and generate reports.