'John Wick' actor praised for respect of personal space; Raymond Arroyo breaks down his'Friday Follies.' In Wired's March cover story, the "John Wick" star shared his concerns about the technology, a form of synthetic media that projects a person's likeness onto another photo or video. "What's frustrating about that is you lose your agency," Reeves told the magazine. "When you give a performance in a film, you know you're going to be edited, but you're participating in that. If you go into deepfake land, it has none of your points of view. He continued, "It's going to be interesting to see how humans deal with these technologies.

According to the BBC and the Hollywood Reporter, a representative for Bruce Willis said, "Please know that Bruce has no partnership or agreement with this Deepcake company." The original Telegraph report we cited appears to be in error, and it's unclear whether Deepcake ever had the permission to use Willis' likeness beyond a 2021 Russian cell phone commercial. We have published a new piece with more details. Bruce Willis has sold the "digital twin" rights to his likeness for commercial video production use, according to a report by The Telegraph. This move allows the Hollywood actor to digitally appear in future commercials and possibly even films, and he has already appeared in a Russian commercial using the technology.

So now Elon wants to buy Twitter, allegedly to help him build X, "the everything" app. Sweet of him to name it after his kid. For a couple days in late September, no one seemed clear on who owned Bruce Willis. The British newspaper The Telegraph claimed that the actor, who has retired because he suffers from aphasia, had digitally reincarnated his career by selling performance rights to a company called Deepcake, which used artificial intelligence technology to map Willis' face onto another actor. Not long after, representatives of Willis said that the star of Die Hard had done no such thing and had no relationship with Deepcake, even though the company's website had a complimentary quote from the star.

In brief AI progresses rapidly. Just months after the release of the most advanced text-to-image models, developers are showing off text-to-video systems. Meta announced a multimodal algorithm named Make-A-Video that allows its users to type a text description of a scene as input and get a short computer-generated animated clip as output, typically depicting what was described. Other types of data, such as an image or a video, can be used as an input prompt, too. The text-to-video system was trained on public datasets, according to a non-peer reviewed paper [PDF] describing the software.

Bruce Willis may have retired from acting following a diagnosis of aphasia, but a version of him will live on in future projects. Last year, the actor's "digital twin" appeared in an ad for a Russian telecom created by a company called Deepcake. Now, it's being reported that he sold his rights for future film, advertising and other projects to Deepcake, according to the company's website and The Telegraph. Engineers created the digital double drawing from content in Die Hard and Fifth Element, when Willis was 32 and 42, respectively. However, Willis's estate has final approval on any projects.

Action movie legend Bruce Willis has just become the first Hollywood actor to sell his rights to the possibility of a "digital twin" to the US firm Deepcake, according to The Telegraph. With the use of deepfake technology, Willis has offered his likeness to be used onscreen for future projects, following his first experience with the digital media manipulation in a commercial for Russian phone service, MegaFon, last year. Deepfake technology allows for the use of a person's likeness to be superimposed over another individual. Through the use of machine learning and AI, it's possible to create a visual and audio "twin" of someone in videos. Though the ability to recreate someone so nearly-flawlessly does raise a few ethical questions, the technology has already been utilized within the Star Wars universe with Rogue One: A Star Wars Story, as well as The Mandalorian Season 2. In 2021, Willis gave permission to Deepcake in order to appear in a commercial, allowing his face to be "digitally transplanted onto another performer."