Deepfake Bruce Willis may be the next Hollywood star, and he's OK with that [Updated]

According to the BBC and the Hollywood Reporter, a representative for Bruce Willis said, "Please know that Bruce has no partnership or agreement with this Deepcake company." The original Telegraph report we cited appears to be in error, and it's unclear whether Deepcake ever had the permission to use Willis' likeness beyond a 2021 Russian cell phone commercial. We have published a new piece with more details. Bruce Willis has sold the "digital twin" rights to his likeness for commercial video production use, according to a report by The Telegraph. This move allows the Hollywood actor to digitally appear in future commercials and possibly even films, and he has already appeared in a Russian commercial using the technology.