Adapting cultural values in Large Language Models (LLMs) presents significant challenges, particularly due to biases and limited training data. Prior work primarily aligns LLMs with different cultural values using World Values Survey (WVS) data. However, it remains unclear whether this approach effectively captures cultural nuances or produces distinct cultural representations for various downstream tasks. In this paper, we systematically investigate WVS-based training for cultural value adaptation and find that relying solely on survey data can homogenize cultural norms and interfere with factual knowledge. To investigate these issues, we augment WVS with encyclopedic and scenario-based cultural narratives from Wikipedia and NormAd. While these narratives may have variable effects on downstream tasks, they consistently improve cultural distinctiveness than survey data alone. Our work highlights the inherent complexity of aligning cultural values with the goal of guiding task-specific behavior. We release our code at https://github.com/faridlazuarda/from-surveys-to-narratives.

Personalizing AI systems requires understanding not just what users prefer, but the reasons that underlie those preferences - yet current preference models typically treat human judgment as a black box. We introduce PrefPalette, a framework that decomposes preferences into attribute dimensions and tailors its preference prediction to distinct social community values in a human-interpretable manner. PrefPalette operationalizes a cognitive science principle known as multi-attribute decision making in two ways: (1) a scalable counterfactual attribute synthesis step that involves generating synthetic training data to isolate for individual attribute effects (e.g., formality, humor, cultural values), and (2) attention-based preference modeling that learns how different social communities dynamically weight these attributes. This approach moves beyond aggregate preference modeling to capture the diverse evaluation frameworks that drive human judgment. When evaluated on 45 social communities from the online platform Reddit, PrefPalette outperforms GPT-4o by 46.6% in average prediction accuracy. Beyond raw predictive improvements, PrefPalette also shed light on intuitive, community-specific profiles: scholarly communities prioritize verbosity and stimulation, conflict-oriented communities value sarcasm and directness, and support-based communities emphasize empathy. By modeling the attribute-mediated structure of human judgment, PrefPalette delivers both superior preference modeling and transparent, interpretable insights, and serves as a first step toward more trustworthy, value-aware personalized applications.

The increasing prevalence of large language models (LLMs) is influencing global value systems. However, these models frequently exhibit a pronounced WEIRD (Western, Educated, Industrialized, Rich, Democratic) cultural bias due to lack of attention to minority values. This monocultural perspective may reinforce dominant values and marginalize diverse cultural viewpoints, posing challenges for the development of equitable and inclusive AI systems. In this work, we introduce a systematic framework designed to boost fair and robust cross-cultural consensus among LLMs. We model consensus as a Nash Equilibrium and employ a game-theoretic negotiation method based on Policy-Space Response Oracles (PSRO) to simulate an organized cross-cultural negotiation process. To evaluate this approach, we construct regional cultural agents using data transformed from the World Values Survey (WVS). Beyond the conventional model-level evaluation method, We further propose two quantitative metrics, Perplexity-based Acceptence and Values Self-Consistency, to assess consensus outcomes. Experimental results indicate that our approach generates consensus of higher quality while ensuring more balanced compromise compared to baselines. Overall, it mitigates WEIRD bias by guiding agents toward convergence through fair and gradual negotiation steps.

Cultural Intelligence (CQ) refers to the ability to understand unfamiliar cultural contexts-a crucial skill for large language models (LLMs) to effectively engage with globally diverse users. While existing research often focuses on explicitly stated cultural norms, such approaches fail to capture the subtle, implicit values that underlie real-world conversations. To address this gap, we introduce CQ-Bench, a benchmark specifically designed to assess LLMs' capability to infer implicit cultural values from natural conversational contexts. We generate a multi-character conversation-based stories dataset using values from the World Value Survey and GlobalOpinions datasets, with topics including ethical, religious, social, and political. Our dataset construction pipeline includes rigorous validation procedures-incorporation, consistency, and implicitness checks-using GPT-4o, with 98.2% human-model agreement in the final validation. Our benchmark consists of three tasks of increasing complexity: attitude detection, value selection, and value extraction. We find that while o1 and Deepseek-R1 models reach human-level performance in value selection (0.809 and 0.814), they still fall short in nuanced attitude detection, with F1 scores of 0.622 and 0.635, respectively. In the value extraction task, GPT-4o-mini and o3-mini score 0.602 and 0.598, highlighting the difficulty of open-ended cultural reasoning. Notably, fine-tuning smaller models (e.g., LLaMA-3.2-3B) on only 500 culturally rich examples improves performance by over 10%, even outperforming stronger baselines (o3-mini) in some cases. Using CQ-Bench, we provide insights into the current challenges in LLMs' CQ research and suggest practical pathways for enhancing LLMs' cross-cultural reasoning abilities.

Investigating value alignment in Large Language Models (LLMs) based on cultural context has become a critical area of research. However, similar biases have not been extensively explored in large vision-language models (VLMs). As the scale of multimodal models continues to grow, it becomes increasingly important to assess whether images can serve as reliable proxies for culture and how these values are embedded through the integration of both visual and textual data. In this paper, we conduct a thorough evaluation of multimodal model at different scales, focusing on their alignment with cultural values. Our findings reveal that, much like LLMs, VLMs exhibit sensitivity to cultural values, but their performance in aligning with these values is highly context-dependent. While VLMs show potential in improving value understanding through the use of images, this alignment varies significantly across contexts highlighting the complexities and underexplored challenges in the alignment of multimodal models.

As AI systems become more integrated into society, evaluating their capacity to align with diverse cultural values is crucial for their responsible deployment. Current evaluation methods predominantly rely on multiple-choice question (MCQ) datasets. In this study, we demonstrate that MCQs are insufficient for capturing the complexity of cultural values expressed in open-ended scenarios. Our findings highlight significant discrepancies between MCQ-based assessments and the values conveyed in unconstrained interactions. Based on these findings, we recommend moving beyond MCQs to adopt more open-ended, context-specific assessments that better reflect how AI models engage with cultural values in realistic settings.

Large language models (LLMs) closely interact with humans, and thus need an intimate understanding of the cultural values of human society. In this paper, we explore how open-source LLMs make judgments on diverse categories of cultural values across countries, and its relation to training methodology such as model sizes, training corpus, alignment, etc. Our analysis shows that LLMs can judge socio-cultural norms similar to humans but less so on social systems and progress. In addition, LLMs tend to judge cultural values biased toward Western culture, which can be improved with training on the multilingual corpus. We also find that increasing model size helps a better understanding of social values, but smaller models can be enhanced by using synthetic data. Our analysis reveals valuable insights into the design methodology of LLMs in connection with their understanding of cultural values.

Immense effort has been dedicated to minimizing the presence of harmful or biased generative content and better aligning AI output to human intention; however, research investigating the cultural values of LLMs is still in very early stages. Cultural values underpin how societies operate, providing profound insights into the norms, priorities, and decision making of their members. In recognition of this need for further research, we draw upon cultural psychology theory and the empirically-validated GLOBE framework to propose the LLM-GLOBE benchmark for evaluating the cultural value systems of LLMs, and we then leverage the benchmark to compare the values of Chinese and US LLMs. Our methodology includes a novel "LLMs-as-a-Jury" pipeline which automates the evaluation of open-ended content to enable large-scale analysis at a conceptual level. Results clarify similarities and differences that exist between Eastern and Western cultural value systems and suggest that open-generation tasks represent a more promising direction for evaluation of cultural values. We interpret the implications of this research for subsequent model development, evaluation, and deployment efforts as they relate to LLMs, AI cultural alignment more broadly, and the influence of AI cultural value systems on human-AI collaboration outcomes.

Improving the alignment of Large Language Models (LLMs) with respect to the cultural values that they encode has become an increasingly important topic. In this work, we study whether we can exploit existing knowledge about cultural values at inference time to adjust model responses to cultural value probes. We present a simple and inexpensive method that uses a combination of in-context learning (ICL) and human survey data, and show that we can improve the alignment to cultural values across 5 models that include both English-centric and multilingual LLMs. Importantly, we show that our method could prove useful in test languages other than English and can improve alignment to the cultural values that correspond to a range of culturally diverse countries.

Large Language Models (LLMs) attempt to imitate human behavior by responding to humans in a way that pleases them, including by adhering to their values. However, humans come from diverse cultures with different values. It is critical to understand whether LLMs showcase different values to the user based on the stereotypical values of a user's known country. We prompt different LLMs with a series of advice requests based on 5 Hofstede Cultural Dimensions -- a quantifiable way of representing the values of a country. Throughout each prompt, we incorporate personas representing 36 different countries and, separately, languages predominantly tied to each country to analyze the consistency in the LLMs' cultural understanding. Through our analysis of the responses, we found that LLMs can differentiate between one side of a value and another, as well as understand that countries have differing values, but will not always uphold the values when giving advice, and fail to understand the need to answer differently based on different cultural values. Rooted in these findings, we present recommendations for training value-aligned and culturally sensitive LLMs. More importantly, the methodology and the framework developed here can help further understand and mitigate culture and language alignment issues with LLMs.