Goto

Collaborating Authors

 creative team


There's no need to hire a creative team when you have this AI generator tool

PCWorld

TL;DR: Have your content creation needs met with AI Magicx's generation tools, now under 100 for life. Are you wondering why your brand is growing as fast as you'd like? It's probably because you don't have a recognizable logo. You may think you need to start hiring a team of creatives, but what if we told you that all you need is AI? You may think AI will only generate bad images or awkward content, but AI Magicx is specifically designed to develop high-quality media.


The Superhero Movie Is Dying. Its Replacement Is Waiting in the Wings.

Slate

For more than a decade, blockbuster comic book adaptations reliably clobbered all competition at the box office. Disney and HBO Max built their streaming strategies around intellectual property from Marvel and DC Comics. The studios turned this pulpy source material into a profusion of interconnected films and series that consistently drove ticket sales and subscriptions--until they didn't. Lately, serious superhero fatigue seems to have set in. Comic book movies regularly tank these days, and not just the ones based on second-string characters like Blue Beetle and Madame Web.


Do You Need AI to Develop Creative or Just a Good Copywriter?

#artificialintelligence

Artificial intelligence, or AI, is the hottest technology in marketing. AI is helping marketers understand and predict human behavior to deliver more relevant and personalized products, services, and content. Here are 15 ways marketers are using AI. But this recent article in the Wall Street Journal about how JP Morgan Chase & Co. is applying AI to marketing stopped me in my tracks. Chase is using AI to write better headlines and calls to action for email and online ad campaigns for loan products.


Are there any good movies based on video games?

The Guardian

What makes a good video game movie? Is there even such a thing? The curse of the video game movie has long been documented, and the stigma that it's impossible to make a good one regardless of how much money you throw at it or who plays the lead has dogged the genre for years. Video games are more lucrative than Hollywood films overall, yet video game adaptations still struggle to be taken seriously by studio executives, who often misunderstand what makes the source material so popular to begin with. The anatomy of what makes a game-to-film adaptation tick is particularly relevant now with the release of Detective Pikachu, an adaptation of one of the franchise's lesser-known properties, a spinoff crime-solving game by the same name.


Preparing for the Future of AI

#artificialintelligence

Artificial intelligence is taking the world by storm, and many experts posit that the technology has brought us to the cusp of a fourth industrial revolution that will fundamentally alter the business landscape. AI and machine learning are responsible for a constant stream of innovation and disruption in the way organizations operate. To avoid being left behind, business leaders need to prepare for this future now. While the earliest iterations of AI emerged in the 1950s, hardware limitations prevented the technology from reaching its true potential. Of course, the amount of processing power in our pockets today would have astounded scientists in that era, and advanced algorithms are allowing us to put it to work, combing through reams of data in seconds at the mere touch of a button.


What Human Teams Can Learn From Machine Learning Marketing Algorithms

#artificialintelligence

But while factory workers and other manual roles may have grimly accepted their position in the firing line, most skilled white-collar workers with creative roles have been assured that time is on their side. However, ex Google president Kai-Fu Lee's recent prediction that AI would soon obliterate one-half of all jobs, and that white-collar jobs would disappear first, may have marketers, content creators and other creatives feeling the heat. The biggest disruption to marketing as we know it comes from machine learning AI applications, which can learn and improve over time independently after being taught with massive datasets of information. Ironically, the technology that is now making humans redundant was actually designed based on how the human brain works. However, before marketers start running to the hills, it should be noted that smart marketing apps are not actually new.


AI: A creative's worst enemy or best friend?

#artificialintelligence

Artificial intelligence algorithms can now replace social media marketing agencies, paint a "new Rembrandt", project the image of a perfect mother, compose commercially viable music and even direct ads, trailers and short films. Just how worried should creatives be? According to Matt Webb, global chief technology officer at Mirum, an AI algorithm is theoretically capable of mining data from a brand and a brief and combining it with information gathered to solve problems. In that sense, AI could conceivably answer a creative brief, he concludes. The reasoning and processes used to teach AI to compose music turn out to be remarkably similar.


AI: a creative's worst enemy or best friend?

#artificialintelligence

Artificial intelligence algorithms can now replace social media marketing agencies, paint a "new Rembrandt", project the image of a perfect mother, compose commercially viable music and even direct ads, trailers and short films. Just how worried should creatives be? According to Matt Webb, global chief technology officer at Mirum, an AI algorithm is theoretically capable of mining data from a brand and a brief and combining it with information gathered to solve problems. In that sense, AI could conceivably answer a creative brief, he concludes. The reasoning and processes used to teach AI to compose music turn out to be remarkably similar.


Mark Fuller's Five Secrets For Building A Creative Team

Forbes - Tech

This column refers to season two, episode two, of The Art of Manufacturing podcast, featuring Mark Fuller of WET Design. What do textile engineers, boxing coaches, woodworkers, astronauts, robot designers, optics experts, and choreographers all have in common? They are all integral parts of high-tech fountain design company, WET Design. If you've seen the Fountains of Bellagio, the Dubai Fountain, or the cauldron for the Salt Lake City Olympics, you have admired WET Design's work. Founder Mark Fuller has created iconic water features since he spun the company out of Disney Imagineering the early 80's, and 35 years later he continues to redefine the industry today.


Marketing Storytelling in the Age of Machine Intelligence

#artificialintelligence

In the words of Seth Godin, "Marketing is no longer about the stuff that you make, but about the stories you tell." Until now, marketers had two choices: they could either pick personalized, or scalable, but not both; they could opt for inefficient manual ways of personalized engagement, or choose static digital marketing that scaled but took a one-size-fits-all approach. Machine intelligence is changing that. AI-driven brand storytelling intelligently adapts to a consumer's unique preferences and behavior to deliver truly personalized stories at scale, by combining the human elements of storytelling with machine-powered personalization. Traditional human-driven storytelling follows a preset pattern.