Do You Need AI to Develop Creative or Just a Good Copywriter?

Artificial intelligence, or AI, is the hottest technology in marketing. AI is helping marketers understand and predict human behavior to deliver more relevant and personalized products, services, and content. Here are 15 ways marketers are using AI. But this recent article in the Wall Street Journal about how JP Morgan Chase & Co. is applying AI to marketing stopped me in my tracks. Chase is using AI to write better headlines and calls to action for email and online ad campaigns for loan products.