Marketing Storytelling in the Age of Machine Intelligence

In the words of Seth Godin, "Marketing is no longer about the stuff that you make, but about the stories you tell." Until now, marketers had two choices: they could either pick personalized, or scalable, but not both; they could opt for inefficient manual ways of personalized engagement, or choose static digital marketing that scaled but took a one-size-fits-all approach. Machine intelligence is changing that. AI-driven brand storytelling intelligently adapts to a consumer's unique preferences and behavior to deliver truly personalized stories at scale, by combining the human elements of storytelling with machine-powered personalization. Traditional human-driven storytelling follows a preset pattern.