What Human Teams Can Learn From Machine Learning Marketing Algorithms

But while factory workers and other manual roles may have grimly accepted their position in the firing line, most skilled white-collar workers with creative roles have been assured that time is on their side. However, ex Google president Kai-Fu Lee's recent prediction that AI would soon obliterate one-half of all jobs, and that white-collar jobs would disappear first, may have marketers, content creators and other creatives feeling the heat. The biggest disruption to marketing as we know it comes from machine learning AI applications, which can learn and improve over time independently after being taught with massive datasets of information. Ironically, the technology that is now making humans redundant was actually designed based on how the human brain works. However, before marketers start running to the hills, it should be noted that smart marketing apps are not actually new.