If you are looking for an answer to the question What is Artificial Intelligence? and you only have a minute, then here's the definition the Association for the Advancement of Artificial Intelligence offers on its home page: "the scientific understanding of the mechanisms underlying thought and intelligent behavior and their embodiment in machines."
However, if you are fortunate enough to have more than a minute, then please get ready to embark upon an exciting journey exploring AI (but beware, it could last a lifetime) …
TechRepublic's Teena Maddox talked to Dave Neway, head of marketing at IBM Watson Advertising, at CES 2020 about how Watson can take advertising to the next level with artificial intelligence (AI). The following is an edited transcript of their conversation. Dave Neway: We had a major product announcement this week. On Tuesday, I'm very proud to announce that we launched a new offering called Advertising Accelerator with Watson, which as you can probably tell by the name, leverages Watson AI really to do three things. Anticipation: It helps advertisers better predict as opposed to react to the optimal combination of visual elements to drive the highest engagement for an audience.
Michael Bower helps companies provide cool experiences to their customers on the web. As CEO of Sellry, an ecommerce solutions company, he combines creativity with the latest technology to propel brands into the future. Alongside clients, Sellry works to reimagine and design the future of ecommerce. What new technology do you think will greatly impact consumer-facing startups in the near future? AR is going to completely change many industries.
Gone are the days of optimizing content solely for search engines. For modern SEO, your content needs to please both robots and humans. But how do you know that what you're writing can check the boxes for both man and machine? In today's Whiteboard Friday, Ruth Burr Reedy focuses on part of her recent MozCon 2019 talk and teaches us all about how Google uses NLP (natural language processing) to truly understand content, plus how you can harness that knowledge to better optimize what you write for people and bots alike. Click on the whiteboard image above to open a high resolution version in a new tab! I'm Ruth Burr Reedy, and I am the Vice President of Strategy at UpBuild, a boutique technical marketing agency specializing in technical SEO and advanced web analytics. I recently spoke at MozCon on a basic framework for SEO and approaching changes to our industry that thinks about SEO in the light of we are humans who are marketing to humans, but we are using a machine as the intermediary.
Artificial Intelligence (AI), Machine Learning, Neural Networks … most of know these words. They're banded about as the'next big things' that promise to revolutionize the way you do business. This might well be true, but there are still many people that aren't aware of exactly what these technologies are, how they're already impacting our lives and how they have the potential to transform the way we do business. We know Siri and Alexa, the personal assistants by Apple (Siri) and Amazon (Alexa) to help us out in an increasing number of ways. Most of us know that these are AI-powered assistants, but few of us know about the thousands of algorithms, neural networks, random forests and gradient boosting that help make these assistants what they are and contribute to their growing sophistication and usefulness. Julia Medvid, Senior Client Partner at ITMAGINATION and Łukasz Dylewski, Head of Data Science, have extensive experience in introducing ITMAGINATION clients to AI and helping them to benefit from this game-changing technology.