If you are looking for an answer to the question What is Artificial Intelligence? and you only have a minute, then here's the definition the Association for the Advancement of Artificial Intelligence offers on its home page: "the scientific understanding of the mechanisms underlying thought and intelligent behavior and their embodiment in machines."
However, if you are fortunate enough to have more than a minute, then please get ready to embark upon an exciting journey exploring AI (but beware, it could last a lifetime) …
Google says it's investigating ways to preserve users' privacy without impacting their display ads experiences, in part through AI and machine learning. In a blog post this morning, the Mountain View company announced it'll soon introduce an ad frequency feature in Display & Video 360 -- its end-to-end programmatic ad campaign management platform -- that'll tap AI to help advertisers "[respect] user privacy" when third-party cookies aren't present. Google explains that the tool, which it plans to bring to display offerings in Google Ads in the near future, will leverage traffic patterns where a third-party cookie is available and analyze them at an aggregated level across Google Ad Manager publishers to generate predictive models. This will enable it to estimate how likely it is that users visit different publishers serving the same ads through Google Ad Manager, and to optimize how often those ads should be shown to users who lack third-party cookies. Google is already using machine learning in Google Ads, albeit mostly to generate ad suggestions, better match users' searches, and adjust video bids.
Google announced it will soon be using machine learning to manage ad frequency when third-party cookies are missing. This change will first roll out in the coming weeks to Display & Video 360, though Google has plans to bring this capability to its display offerings in Google Ads as well. Google is rolling out this change as part of a larger effort to improve user privacy while still being able to serve ads in a way that's effective for publishers and marketers. Usually, when third-party cookies are blocked or restricted, advertisers no longer have the ability to limit the number of times someone sees an ad. That means someone who's blocking cookies may end up seeing the same ad over and over again.
Artificial Intelligence over the years has done wonders in various sectors. And with time this sought-after technology is just getting better and better, making human tasks easier than ever. However, there is a bitter fact and that is it can make mistakes -- after all, it's just technology. As the contribution of AI to humanity has been monumental, its failures have also been equally hilarious. In this article, we are going to take a look at five epic instances when AI has failed to the core.