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PGA Merchandise Show 2020: Callaway's investment in A.I. technology is creating club designs never before seen – Tech Check News

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Dave Neville joins Kyle Porter at the PGA Merchandise Show When someone thinks of artificial intelligence technology, often the mind goes to some of the world's biggest tech companies like Google, Amazon or even Tesla. But one company that creates products for a game that's existed since the mid-18th century is also getting involved in that realm. Senior Director of Brand and Product Management for Callaway Golf Dave Neville sat down with Kyle Porter of CBS Sports HQ at the PGA Merchandise Show to discuss the new MAVRIK driver. Source: PGA Merchandise Show 2020: Callaway's investment in A.I. technology is creating club designs never before seen


PGA Merchandise Show 2020: Callaway's investment in A.I. technology is creating club designs never before seen

#artificialintelligence

When someone thinks of artificial intelligence technology, often the mind goes to some of the world's biggest tech companies like Google, Amazon or even Tesla. But one company that creates products for a game that's existed since the mid-18th century is also getting involved in that realm. Senior Director of Brand and Product Management for Callaway Golf Dave Neville sat down with Kyle Porter of CBS Sports HQ at the PGA Merchandise Show to discuss the new MAVRIK driver. The club's name comes from a common compliment given to founder Ely Callaway Jr. for his knowledge of product, marketing and sales. Though the name is old-fashioned, the development of the driver is anything but, according to Neville.


First Look: Callaway Mavrik Irons and Hybrids MyGolfSpy

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When nine Callaway Mavrik drivers showed up on the USGA conforming list in mid-December, there was the expected here we go again refrain mixed in with a couple of sideways glances and some descriptions which were anything but parliamentary. That said, as noted in MyGolfSpy's 2019 Editor's Choice awards, the AI (Artificial Intelligence) component of Callaway's signature Flash Face technology is a new club technology that's likely to impact club design throughout the industry – and with the Mavrik irons, it's clear Callaway is dedicated to extending its use throughout its hardgoods lineup. So not to bury the lede, Callaway's Mavrik irons (3 models) incorporate for the first time, AI face design…in every iron. Yes, each individual iron will have a different face thanks to AI capabilities though as sets progress toward shorter irons (8-iron, 9-iron, PW) the designs are more similar than different due to the role loft plays in performance. Specifically, clubs with more loft result in less blunt impact conditions and therefore the face technology (materials, design, etc) has a reduced impact.


Callaway Golf uses artificial intelligence to create newest clubs

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The world of golf may be getting'techier' in 2019 thanks to Callaway Golf Company's newest clubs designed using artificial intelligence and machine learning. The company which claims it "creates products designed to make every golfer a better golfer" has introduced two new golf clubs that it is touting as "the most innovative and technologically advanced… in Callaway history." Artificial intelligence and machine learning were used specifically to design the clubs' faces. Callaway claims that the design may never have existed without AI and that the technology developed a design that can make drives longer and increase ball speed. According to the golf company, a new driver face can typically take eight to 10 iterations before landing on the best one.