Artificial intelligence could be a stroke of genius for golf

AI solutions invariably flourish in huge, globe-spanning industries with healthy profit margins and enormous ecosystems. An accurate description of the global golf industry, which also explains why big-name brands and investors are so confident it's on course for a wealth of new business opportunities. US-based sports equipment manufacturer Callaway already had a reputation for innovation even before the advent of AI technology. The company's original Big Bertha driver was launched in 1991 and considered a radical departure from its predecessors. In 2019, Callaway introduced Flash Face, designed by an AI-powered US$8mn supercomputer which could generate 15,000 face design iterations and over 100 impact simulations.