PGA Merchandise Show 2020: Callaway's investment in A.I. technology is creating club designs never before seen

When someone thinks of artificial intelligence technology, often the mind goes to some of the world's biggest tech companies like Google, Amazon or even Tesla. But one company that creates products for a game that's existed since the mid-18th century is also getting involved in that realm. Senior Director of Brand and Product Management for Callaway Golf Dave Neville sat down with Kyle Porter of CBS Sports HQ at the PGA Merchandise Show to discuss the new MAVRIK driver. The club's name comes from a common compliment given to founder Ely Callaway Jr. for his knowledge of product, marketing and sales. Though the name is old-fashioned, the development of the driver is anything but, according to Neville.