How would you describe Buzzoole in a few words? Buzzoole is an end-to-end platform able to connect brands and Content Creators for mutual benefit. It uses a proprietary algorithm to identify suitable content creators to help brands take their message beyond traditional marketing channels. The resulting social amplification helps generate word of mouth, engagement, footfall, and purchase. What inspired you to create the platform?

The marketing industry is rapidly evolving. It's at a new phase where Big Data and AI (Artificial Intelligence) are driving strategy development and decision making. Because conventional analytics scale at a gradual pace, marketers are beginning to utilise AI to analyse the large volume of unstructured data to improve marketing research, forecasting accuracy and campaign experiences. A research of CMOs from the US, UK, and China from companies with more than $500 million in revenue revealed that around two thirds of these think Artificial Intelligence will play a significant role in their future marketing operations. But only a third claimed to have good knowledge of how it is actually implemented.

The marketing industry is rapidly evolving. It's at a new phase where Big Data and AI (Artificial Intelligence) are driving strategy development and decision making. Because conventional analytics scale at a gradual pace, marketers are beginning to utilise AI to analyse the large volume of unstructured data to improve marketing research, forecasting accuracy and campaign experiences. A research of CMOs from the US, UK, and China from companies with more than $500 million in revenue revealed that around two thirds of these think Artificial Intelligence will play a significant role in their future marketing operations. But only a third claimed to have good knowledge of how it is actually implemented.