If you're building a business, there are different aspects you need to improve to get results -and with the current rate of technological advances and digital adoption, you need all the help you can get to improve these results. In this blog post, we're going to be talking about artificial intelligence (AI). More specifically, how to leverage AI to grow your business and 5 AI-powered tools that you need to get for your business. You've probably heard of all the doom stories of how AI could get out of control and become our enemies. But forget that for a moment and look at it in another direction.

How do eCommerce enterprises earn loyalty from their users? And, notably, one of the most popular means to delight eCommerce users is personalization. However, for eCommerce enterprises, personalization has been largely limited to their websites. Moreover, website personalization itself is mostly segment-based and not implemented at a 1:1 scale. To achieve remarkable customer loyalty and engagement rates, it is imperative for eCommerce brands to provide a highly personalized experience to users across all touchpoints.

The purpose of this article is to explain what semantic analysis is, what it means in the context of machine learning and data science, and why it's important to marketers. But chances are, you knew some of that before you even read this sentence. "Semantic analysis" is right there in the title, and you know this publication targets marketers, not linguists. You might also have noticed that I work for a company that specializes in machine learning technology and that there's some computer-y sounding headings a little farther down. You used the contextual clues surrounding the words and phrases on this page to better understand the implied or practical meaning of the content of this article.

Artificial intelligence (AI) is surging in ad/mar tech land. Or resurging, depending on how good your memory is. IBM continues to push Watson, and, in the run-up to their respective conferences, Salesforce and Oracle talked up their own AI initiatives. Also, Google, Facebook, IBM, Microsoft and Amazon banded together to create best practices around AI technologies. And startups like Adgorithms, Boomtrain, Cognitiv, Kenshoo, Lattice Engines, Rocket Fuel and numerous others continue to extol the virtues of their AI-powered applications.

Boomtrain is sponsoring FUSE: The Convergence of Technology & Media, which will be held in Philadelphia on September 12-14. The media industry has been buzzing about artificial intelligence for years. Yet practical uses for the technology are only just being realized by companies like The New York Times, the BBC, and Condé Nast. Although applications for AI in the media business are still in their infancy, it will not take long for the technology to affect every aspect of the business, says Nick Edwards, CEO & co-founder of Boomtrain -- creator of a marketing platform built on AI tech. Edwards argues that AI is the most important technology impacting the industry today and it will continue to shape it in the years to come.

Most marketing email gets personalized using a static template which limits the amount of information that can be tweaked for each recipient. Marketing automation company Boomtrain is launching a new platform, Boomtrain Editor, that adds advanced machine learning personalization regardless of email provider. It predicts the optimal email content for each recipient, and can then be applied by simply dragging and dropping it into a customizable template. Rather than displaying the same message for all subscribers, content can be personalized with recommendations for each individual user, regardless of the number of recipients. It can turn existing HTML newsletters into a dynamic, 1:1 personalized template, without needing software specialists to help.