New tool uses machine learning to personalize emails

Most marketing email gets personalized using a static template which limits the amount of information that can be tweaked for each recipient. Marketing automation company Boomtrain is launching a new platform, Boomtrain Editor, that adds advanced machine learning personalization regardless of email provider. It predicts the optimal email content for each recipient, and can then be applied by simply dragging and dropping it into a customizable template. Rather than displaying the same message for all subscribers, content can be personalized with recommendations for each individual user, regardless of the number of recipients. It can turn existing HTML newsletters into a dynamic, 1:1 personalized template, without needing software specialists to help.