Omnichannel Personalization for eCommerce - A Modern Approach - Boomtrain

How do eCommerce enterprises earn loyalty from their users? And, notably, one of the most popular means to delight eCommerce users is personalization. However, for eCommerce enterprises, personalization has been largely limited to their websites. Moreover, website personalization itself is mostly segment-based and not implemented at a 1:1 scale. To achieve remarkable customer loyalty and engagement rates, it is imperative for eCommerce brands to provide a highly personalized experience to users across all touchpoints.