Surfing Intent Data Waves To Read Audiences' Minds

What if you knew the concerns that were uppermost in your customer's mind, right now? Or, which of the folks in your Eloqua database are most intensively researching the topic of the white paper you're about to blast out -- this week? Or, best of all: Which Fortune 1000 companies are intent about buying something you have on offer -- ASAP? I recently learned these things actually are knowable, today, given just a few machine-learning algorithms and a database the size of a small outer planet. As a former editor-in-chief and current content marketer, such news makes my heart race.