In the search for happiness, having a good day every day is surely crucial. But when there are so many pursuits competing for our attention, sometimes it's difficult to know how much time to allocate for each one. Now, scientists in Canada claim to cracked the code for the perfect day – and surprisingly, it includes a short shift at work. According to the experts, the formula for the perfect day is six hours of family time, two hours spent with friends, 1.5 hour socialising, two hours exercising and one hour eating and drinking. Additionally, the perfect day should involve no more than six hours of work and less than 15 minutes commuting.

If you've always wondered what it takes to be a badass, a new study reveals the strict criteria. Following questionnaires involving over 2,000 people, researchers in the US have officially improved on the dictionary definition of the term. A badass has an'outer toughness' (consisting of physical strength, a'formidable presence', or both), an inner toughness (such as moral resilience and courage), or both. That's why'radically' different men and women – ranging from peace advocates to fierce warriors – can be considered badasses, according to the experts. Famous badasses include Genghis Khan (AD 1162 to 1227), the brutal founder of the Mongol Empire responsible for the deaths of around 40 million people, they say.

Dave Allen once said that men know they're getting older when they watch Sunset Boulevard and realise they find Gloria Swanson quite attractive. Similarly, a certain generation will sense the grim reaper's presence now that Angelina Jolie is no longer the screen face of Lara Croft, because the mantle has passed to Alicia Vikander. This Lara is notably more serious and sensitive, and unlike Angelina, or the figure in the 90s video game – or indeed Karen Gillan in the new Jumanji movie – she doesn't have to wear cute shorts or revealing clothes, which is fair enough. But she does an awful lot of very pathetic and borderline creepy daddy-daughter pining for that all-important man in her life. This guy is forever smiling wisely in soft focus flashback in the grounds of Croft Manor, which has the same totemic importance as Wayne Manor, always kissing the demure infant Lara's forehead or indeed brushing his fingers with his lips and touching her forehead (eeuuww) prior to going off on one of his dangerous ethnological adventures.

And so I am asking myself: what will differentiate outstanding marketers from "okay" marketers in the future? What I realized inspired this article. Marketing used to be considered a "creative" career. But there is no doubt that marketing is becoming more data-driven and technical. Creativity, along with social, economic and cultural understanding, is and will continue to be super important.