"I'm not a fan of AI," Nebojša Vujinović Vujo says. The admission surprises me: He has built a bustling business by snapping up abandoned news outlets and other websites and stuffing them full of algorithmically generated articles. Although he accepts that his model rankles writers and readers alike, he says he's simply embracing an unstoppable new tool--large language models--in the same way people rationally swapped horse-drawn buggies for gas-powered vehicles. They're making my planet bad," he says. I connected with Vujo after digging into the strange afterlife of indie women's blog The Hairpin, which shut down in 2018. In place of the voicey, funny blog posts it was known for, the site began churning out AI-generated, search-engine-optimized pablum about dream interpretations and painfully generic relationship advice like "effective communication is vital." When I emailed an address listed on the zombie site's About Us page, Vujo responded, claiming that it was just one of more than 2,000 sites he operates, in an AI-content-fueled fiefdom built by acquiring once-popular domains fallen on hard times. He's the CEO of the digital marketing firm Shantel, which monetizes its AI-populated sites through programmatic ads, sponsored content, and selling the placement of "backlinks" to website owners trying to boost their credibility with search engines. He often targets distressed media sites because they have built-in audiences and a history of ranking highly in search results. The foundation of that business is a long-established practice known as domain squatting--buying up web domains that once belonged to established brands and profiting off their reputations with Google and other search engines. Lily Ray, senior director of SEO at the marketing agency Ampsive, calls it "the underbelly of the SEO industry." But Vujo is part of a wave of entrepreneurs giving this old trade a new twist by using generative AI. It's dusk where I live in Chicago when I talk via Zoom with Nebojša Vujinović Vujo. It's midnight in Belgrade, Serbia, where he lives with his girlfriend and their toddler, but he's wide awake and chatty. Vujo attributes his erratic sleep schedule to years of late nights working as a DJ and still makes music--he likes to mix pop with Balkan folk and is working on a new song called "Fat Lady." But right now he's eager to talk, human-to-human, about his AI-fueled hustle. He gets why writers are unhappy that their work has been erased and replaced by clickbait. But he defends his choices, pointing out that his life has been tougher than that of the average American blogger. Although ethnically Serbian, Vujo was born in what is now known as Bosnia and Herzegovina, and his family fled during the breakup of Yugoslavia. "I had two wars I escaped.

Ever since Bear Blog's infancy, spam has been an issue. Free services tend to attract those seeking to exploit them for backlinks and the alleged SEO benefits (although this is debatable given updates to the Google algorithm). I've previously discussed this in a post, detailing the manual review process which has been holding up well for the past 3 years. But alas, change is upon us. Spam used to be quite easy to spot: poorly worded, low-effort paragraphs sprinkled with backlinks to products or services.

Search Engine Optimization (SEO) is a critical aspect of digital marketing, and the use of Artificial Intelligence (AI) technologies like ChatGPT can help search marketers improve their SEO efforts. ChatGPT, a large language model developed by OpenAI, can be leveraged by search marketers in various ways to enhance their SEO strategies. Content creation: ChatGPT can be used to generate high-quality, unique, and relevant content for a website or blog. By providing ChatGPT with a topic or keyword, it can generate an article or blog post that is optimized for SEO. This can save search marketers significant time and effort in creating and optimizing content.

SEO (Search Engine Optimization) requires a multifaceted strategy that includes researching competition, analyzing what keywords are capable of driving traffic, creating an external and internal link building strategy, and optimizing page loading speed. Below we feature the best SEO tools to increase your odds of ranking high in Google. This powerful SEO platform offers a range of tools that replaces the functionality of other products that includes Google Trends, MOZ, Hootsuite and SimilarWeb. Traffic Analysis – Benchmark your website traffic against competitors to see where you stand. See their estimated total traffic, top traffic sources, bounce rate, time on page, and more to inform your next strategy.

We propose a simple and practical method for named entity linking (NEL), based on entity representation by multiple embeddings. To explore this method, and to review its dependency on parameters, we measure its performance on Namesakes, a highly challenging dataset of ambiguously named entities. Our observations suggest that the minimal number of mentions required to create a knowledge base (KB) entity is very important for NEL performance. The number of embeddings is less important and can be kept small, within as few as 10 or less. We show that our representations of KB entities can be adjusted using only KB data, and the adjustment can improve NEL performance. We also compare NEL performance of embeddings obtained from tuning language model on diverse news texts as opposed to tuning on more uniform texts from public datasets XSum, CNN / Daily Mail. We found that tuning on diverse news provides better embeddings.

Nicole Palmer is a lawyer who graduated from Columbia University. Her profile states that she "specializes in the application and protection of industrial design" and has "been building her career successfully for 30 years." The only problem is that she doesn't exist. And she helped me uncover an online scam operation involved in shady activities, including extorting backlinks from bloggers and website owners. I've spent a good part of the past week investigating Arthur Davidson, the so-called "law firm" Nicole works for.

But what is the Google Search Algorithm? And, most importantly, how can you rank higher on Google and get more traffic? The Google Search Algorithm refers to the process Google uses to rank content. It takes into account hundreds of factors, including keyword mentions, usability, and backlinks. Google has multiple search algorithms all working together to return the best results. In this article, we'll focus mainly on Google's ranking algorithm(s), as we believe that's what most people are referring to when they talk about Google's search algorithm.

An entrepreneur or freelancer has two main strategies to tap into when marketing online. Search Engine Optimization (SEO), which attempts to rank your website on search engines "organically", and Search Engine Marketing (SEM), which ranks your website in search results in exchange for money. Both strategies can be used to build a business successfully--but which one is right for you? A great way to market your business is to use search engines to help your customers find you online. You will need a sales-focused website (e.g., one aimed at creating contact rather than one aimed at assuring customers that you are who you say you are) if you use this strategy; otherwise, your efforts will likely be wasted. You have two ways to use search engines to help people find your website; search engine optimization (SEO) and search engine marketing (SEM).

Learning about SEO is a bit of a challenge, isn't it? On the one hand, there is no single body of knowledge and the information has to be collected bit by bit from many different places. On the other hand, the information is often misinterpreted, giving rise to fake ranking factors and far fetched theories. That's why to learn the truth about SEO, it's best to go to the very source -- Google itself. In the past, I have already discussed a few sources of SEO information at Google, namely the SEO Starter Guide and the Quality Raters Guidelines.

Do you know why I got into SEO? Not many people know this, but I grew up in middle-class America, and I wanted a better life for me and my parents. When I was 16 years old, I worked at a theme park called Knotts Berry Farm where I picked up trash, cleaned restrooms, and swept up vomit every single day. I didn't mind it because that's life and I needed the money. At 16, I realized I was too young to get a high paying job, so I did the next best thing… I started a business.