If you are looking for an answer to the question What is Artificial Intelligence? and you only have a minute, then here's the definition the Association for the Advancement of Artificial Intelligence offers on its home page: "the scientific understanding of the mechanisms underlying thought and intelligent behavior and their embodiment in machines."
However, if you are fortunate enough to have more than a minute, then please get ready to embark upon an exciting journey exploring AI (but beware, it could last a lifetime) …
The Barbican's latest exhibition explores the rise of artificial intelligence and the increasingly complex relationship between humans and technology. Visitors to'AI: More than Human' are able to delve into cutting-edge research projects by MIT, DeepMind, IBM and Google, among others, and get a glimpse of not only what is in store for AI, but its roots and its evolution. As Assistant Curator Anna Holsgrove tells Econsultancy: "One of the key messages is that although technology is developing, the desire to create intelligence and give it a physical form is an idea that dates back centuries and crosses cultures." The exhibition delves into everything from ethics to the future of our species, touching on several important themes. But what are the key learnings for marketers?
Thousands of academics are gathering in Vancouver for the annual Congress of the Humanities and Social Sciences from June 1-7. They will present papers on everything from child marriage in Canada to why dodgeball is problematic. It's been the edict of parents, teachers and etiquette experts since time immemorial: Not every thought that pops into your head needs to come out of your mouth. Discretion helps hold our society together. We don't tell each other how we really feel.
IBM (NYSE:IBM) has announced the launch of Watson Ads Builder, an AI-powered ad developer that creates a dialogue between the brand and consumer. The platform employs natural language processing to enable fast and accurate conversation with the consumer. "Consumer expectations are shifting, and people expect the ability to communicate with brands on demand. Watson Ads Builder can change where, when and how brands connect with consumers - helping marketers increase loyalty and purchase consideration." Accenture (NYSE:ACN) has teamed with auto company Faurecia and tech firm Affectiva to develop the Connected Car Lab - "a digital product and service innovation facility that fits into a car ... to ideate, test and develop applications and experiences for the car cabin of the future".
The age of artificial intelligence, machine learning and robotics is here, and these technologies will continue to shape our lives in the future. But the people working in these fields still don't reflect the society they are bound to change. Women make up only 22% of AI professionals worldwide, according to analysis done by LinkedIn and the World Economic Forum for its 2018 Global Gender Gap Report. In the more specialized area of machine learning, only 12% are women, based on a study done by Wired in partnership with Montreal startup Element AI. Artificial intelligence and machine learning continue to be male-dominated fields.
Automated emotion recognition has been with us for some time already. Ever since it entered the market, it has never stopped getting more accurate. Even tech giants joined the race and released their software for emotion recognition, after smaller startups had successfully done the same. We set out to compare the most known algorithms. Emotions are subjective and variable, so when it comes to accuracy in emotion recognition, the matters are not that self-evident.
What did you think of the last commercial you watched? Would you buy the product? You might not remember or know for certain how you felt, but increasingly, machines do. New artificial intelligence technologies are learning and recognizing human emotions, and using that knowledge to improve everything from marketing campaigns to health care. These technologies are referred to as "emotion AI." Emotion AI is a subset of artificial intelligence (the broad term for machines replicating the way humans think) that measures, understands, simulates, and reacts to human emotions.
For more on new technology that can read human emotions, check out the third episode of Should This Exist? the podcast that debates how emerging technologies will impact humanity. If we were sitting across a table from each other at a cafe and I asked about your day, you might answer with a polite response, like, "Fine." But if you were lying, I'd know from your expression, tone, twitches, and tics. We read subtext--unspoken clues--to get at the truth, to cut through what people say to understand what they mean. And now, with so many of our exchanges taking place in text online, much of our messaging, traditionally delivered via subtext, tells us less than ever before.
Could a program detect potential terrorists by reading their facial expressions and behavior? This was the hypothesis put to the test by the US Transportation Security Administration (TSA) in 2003, as it began testing a new surveillance program called the Screening of Passengers by Observation Techniques program, or Spot for short. While developing the program, they consulted Paul Ekman, emeritus professor of psychology at the University of California, San Francisco. Decades earlier, Ekman had developed a method to identify minute facial expressions and map them on to corresponding emotions. This method was used to train "behavior detection officers" to scan faces for signs of deception.