On the assembly line in Toyota's low-strung, sprawling Georgetown, Kentucky factory, worker ingenuity pops up in the least expected places. Even as the automaker unveils an updated version of its vaunted production system, called the Toyota New Global Architecture (TNGA), the company has resisted the very modern allure of automation–a particularly contrarian stance to take in the car industry, which is estimated to be responsible for over half of commercial robot purchases in North America. Despite its dry subject, this book had a radical impact inside and outside of the business community–for the first time, unveiling the mysteries of Japanese industrial expertise and popularizing terms like lean production, continuous improvement, andon assembly lines, seven wastes or mudas and product flow. Codified as the Toyota New Global Architecture, this strategy doesn't primarily target labor to reduce production expenses but instead is weighted toward smarter use of materials; reengineering automobiles so their component parts are lighter and more compact and their weight distribution is maxed out for performance and fuel efficiency; more economical global sharing of engine and vehicle models (trimming back more than 100 different platforms to fewer than ten); and a renewed emphasis on elusive lean concepts, such as processes that allow assembly lines to produce a different car one after another with no downtime.

After spending two to three months training the AI to piece together coherent sentences and phrases, Saatchi LA began rolling out a campaign last week on Facebook called "Thousands of Ways to Say Yes" that pitches the car through short video clips. First, Saatchi LA wrote 50 scripts based on location, behavioral insights and occupation data that explained the car's features to set up a structure for the campaign. After a few more attempts, "We realized that it was struggling with the words that it had learned to create cohesive sentences," Saatchi LA's Pierantozzi said. About halfway through the process, Watson began putting together sentences, but they weren't connected to each other.

The new effort by Toyota is also the latest indication of a changing of the guard in Silicon Valley's basic technology research. In September, when Dr. Pratt joined Toyota, the company announced an initial artificial intelligence research effort committing 50 million in funding to the computer science departments of both Stanford and M.I.T. In addition to focusing on navigation technologies, the new research corporation will also apply artificial intelligence technologies to Toyota's factory automation systems, Dr. Pratt said. A version of this article appears in print on November 6, 2015, on page B3 of the New York edition with the headline: Toyota Planning an Artificial Intelligence Research Center in California.

Watson can create one-to-one experiences for brands and consumers. Next week, IBM will begin showing display ads for Campbell's on The Weather Company's website with personalized recipes created by Watson and based on a user's location, what the weather is in the area and which ingredients they want to cook with. Here's how it works: When a user sees an ad for Campbell's on The Weather Company's website, they'll be able to ask Watson to suggest dishes to make based on they ingredients they say into their microphones. Additional APIs could be added to the mix in the future, said Monica Fogg, The Weather Company's head of ad product and brand marketing.

The Japanese car firm Toyota might one start to mass-produce robots to help the elderly. According to Gill Pratt, head of the Toyota Research Institute (TRI), the firm is looking ahead into the distant future when there will robots that help out in homes. The firm could use the same methods it uses now to produce cars on a large scale, making the production of robots cheaper Mr Pratt said. Toyota has already shown an R2-D2-like robot designed to help the elderly, the sick and people in wheelchairs by picking up and carrying objects. Toyotal's home helper robot developer community and working prototype pictured The Japanese car manufacturer announced last year it would invest 1 billion ( 682 million) over the next five years.