IBM Watson and The Weather Company Are Ready to Launch Their First Cognitive Ads

Watson can create one-to-one experiences for brands and consumers. Next week, IBM will begin showing display ads for Campbell's on The Weather Company's website with personalized recipes created by Watson and based on a user's location, what the weather is in the area and which ingredients they want to cook with. Here's how it works: When a user sees an ad for Campbell's on The Weather Company's website, they'll be able to ask Watson to suggest dishes to make based on they ingredients they say into their microphones. Additional APIs could be added to the mix in the future, said Monica Fogg, The Weather Company's head of ad product and brand marketing.