Saatchi LA Trained IBM Watson to Write Thousands of Ads for Toyota

After spending two to three months training the AI to piece together coherent sentences and phrases, Saatchi LA began rolling out a campaign last week on Facebook called "Thousands of Ways to Say Yes" that pitches the car through short video clips. First, Saatchi LA wrote 50 scripts based on location, behavioral insights and occupation data that explained the car's features to set up a structure for the campaign. After a few more attempts, "We realized that it was struggling with the words that it had learned to create cohesive sentences," Saatchi LA's Pierantozzi said. About halfway through the process, Watson began putting together sentences, but they weren't connected to each other.