Five Ways Artificial Intelligence Is Transforming B2B Marketing


Improved lead generation has been a key focus of the buzz around AI, but it's only the tip of the iceberg for B2B companies. AI-driven solutions can be a boon throughout the marketing and sales lifecycle, distilling huge swaths of data into actionable insights. AI's power to predict consumer behavior and automate aspects of the buyer's journey is helping B2B marketers make smarter decisions and improve efficiencies like never before. While that can seem frightening for marketers, there's no need to worry about robots taking their jobs. AI is actually helping sales and marketing teams do what they do best: undertake creative work and relationship-building.

Military Drone Deployed To Increase Monitoring Of California Wildfires

International Business Times

The state firefighting service of California collaborated with a unit of California Air National Guard and deployed military wartime drones in order to receive real time photos and videos of the massive wildfire which spread across the area. According to a report by USA Today, this is only the third time such collaboration had taken place. The Reaper MQ-9, operated by the 163d Attack Wing at March Air Reserve Base in the Riverside County, will fly five miles above and transmit relevant information to commanders on the ground. This also includes information about spot-fire detection. Scott McLean, Deputy Chief of California Department of Forestry and Fire Protection, said, "It's out of the way."

NIPS 2017 -- Day 3 Highlights – Insight Data


Pieter started his invited talk by summarizing some of the key differences between supervised learning and Reinforcement Learning (RL). In essence, RL is mainly concerned with learning an effective policy to have an agent interact with the world in a way that best achieves a goal. For example, learning a policy on how to walk. Recently, RL has seen many success stories, such as learning to play Atari games from the raw pixel inputs, mastering the game of Go to a superhuman level, or effectively teaching simulated characters how to walk from scratch. However, one big gap between RL algorithms and humans, remains the time it takes to acquire new and effective policies.

10 AI terms every marketer should know


As artificial intelligence (AI) becomes more prevalent, marketers need to keep up with how this technology affects the marketing world. To do so, it's necessary to speak the language and have a basic understanding of how AI works. From chatbots for customer service to self-driving cars, AI is quickly becoming a major part of the world. Sentiment analysis, social media tracking, and media intelligence are all examples of AI-powered services which can assist marketers with their day-to-day responsibilities. The media update team has compiled a list of AI-related terms that every marketer should be familiar with: 1. Algorithm A set of steps that runs on a computer program and is designed to solve a problem.

Lord Adonis says artificial intelligence could help cut train delays


Britain's transport network could be overhauled to curb disruption and delays, by making use of new technologies such as artificial intelligence, the chairman of the National Infrastructure Commission said today. But to do so, Lord Adonis said a national framework for infrastructure data is needed, to improve sharing of information among firms and lead to better quality and consistency of data. The former Labour transport secretary said making such a change could lead to faster road and rail journeys, fewer water leaks, and more reliable mobile and broadband connections. Read more: Here are Britain's infrastructure priorities from now to 2050 Lord Adonis said firms and agencies need to ramp up their efforts to share data on how well their infrastructure operates, while taking security precautions into account. A "digital framework task group" would have responsibility for driving progress here, and ensure firms shared information.

Picture of Health: Can AI Eye Scan Reveal What Ails You?


The light-sensitive layer found at the back of a person's eyes contains more than just cells that detect shadows and light -- it also contains information about the health of a person's entire body. And now, artificial intelligence can glean this information from a single snapshot, new research suggests. The new AI algorithm, which analyzes images of this light-sensitive layer of the eye, called the retina, could one day provide on the spot diagnoses of various ailments from diabetes to autoimmune and neurodegenerative diseases, the researchers claim. The AI algorithm was presented by Dr. Ursula Schmidt-Erfurth, the director of the ophthalmology department at the Medical University of Vienna, earlier this month at a scientific meeting in Vienna. Research on the algorithm was published Dec. 8 in the journal Ophthalmology.

How Machine Learning Can Help Identify Cyber Vulnerabilities


People are undoubtedly your company's most valuable asset. But if you ask cybersecurity experts if they share that sentiment, most would tell you that people are your biggest liability. Historically, no matter how much money an organization spends on cybersecurity, there is typically one problem technology can't solve: humans being human. Gartner expects worldwide spending on information security to reach $86.4 billion in 2017, growing to $93 billion in 2018, all in an effort to improve overall security and education programs to prevent humans from undermining the best-laid security plans. But it's still not enough: human error continues to reign as a top threat.

Online Master of Science in Business Analytics - Business Analytics @ Tepper


The Tepper School of Business developed the curriculum for the online Master of Science in Business Analytics (MSBA) program from the ground up with this question in mind. In consultation with global business leaders, they determined that the greatest need is for professionals who not only have advanced analytical skills, such as machine learning and optimization, but also the appropriate business knowledge and communication skills to solve complex problems and bring value to industry. Our students develop proficiency in the full range of state-of-the-art business analytics techniques; they also learn how to tell stories through and extract insights from data. Given the Tepper School's view of a curriculum as an organic entity, our faculty continually work in concert to ensure that courses harmonize, even as they are individually updated and modified to ensure learning outcomes for students are always in step with an ever-evolving industry. The flexible online format enables students to continue working while earning their degree and apply what they learn in the classroom to their work environment.

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The world transformed through AI


There's no reason why your refrigerator shouldn't be connected to the Internet, but it's hardly the most exciting example of the Internet of Things. The connected fridge has become something of a cliché in recent years: a faintly patronising way of explaining a revolutionary new technology by putting it in a context that consumers can understand. It's a little like that with self-driving cars. No-one underestimates the intelligence and industry that has gone into creating autonomous vehicles; it's just that there are so many more exciting uses of artificial intelligence (AI) that will change our lives more fundamentally – and sooner – than smart vehicles. Too many of the headlines surrounding AI are around esoteric applications, such as chess or Go-playing computers.