E-commerce has revolutionized retail, yet its traditional workflows remain inefficient, with significant time and resource costs tied to product design and manufacturing inventory. This paper introduces a novel system deployed at Alibaba that leverages AI-generated items (AIGI) to address these challenges with personalized text-to-image generation for e-commercial product design. AIGI enables an innovative business mode called "sell it before you make it", where merchants can design fashion items and generate photorealistic images with digital models based on textual descriptions. Only when the items have received a certain number of orders, do the merchants start to produce them, which largely reduces reliance on physical prototypes and thus accelerates time to market. For such a promising application, we identify the underlying key scientific challenge, i.e., capturing the users' group-level personalized preferences towards multiple generated candidate images. To this end, we propose a Personalized Group-Level Preference Alignment Framework for Diffusion Models (i.e., PerFusion). We first design PerFusion Reward Model for user preference estimation with a feature-crossing-based personalized plug-in. Then we develop PerFusion with a personalized adaptive network to model diverse preferences across users, and meanwhile derive the group-level preference optimization objective to capture the comparative behaviors among multiple candidates. Both offline and online experiments demonstrate the effectiveness of our proposed algorithm. The AI-generated items have achieved over 13% relative improvements for both click-through rate and conversion rate compared to their human-designed counterparts, validating the revolutionary potential of AI-generated items for e-commercial platforms.

Knowledge Tracing (KT) is a fundamental technology in intelligent tutoring systems used to simulate changes in students' knowledge state during learning, track personalized knowledge mastery, and predict performance. However, current KT models face three major challenges: (1) When encountering new questions, models face cold-start problems due to sparse interaction records, making precise modeling difficult; (2) Traditional models only use historical interaction records for student personalization modeling, unable to accurately track individual mastery levels, resulting in unclear personalized modeling; (3) The decision-making process is opaque to educators, making it challenging for them to understand model judgments. To address these challenges, we propose a novel Dual-channel Difficulty-aware Knowledge Tracing (DDKT) framework that utilizes Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) for subjective difficulty assessment, while integrating difficulty bias-aware algorithms and student mastery algorithms for precise difficulty measurement. Our framework introduces three key innovations: (1) Difficulty Balance Perception Sequence (DBPS) - students' subjective perceptions combined with objective difficulty, measuring gaps between LLM-assessed difficulty, mathematical-statistical difficulty, and students' subjective perceived difficulty through attention mechanisms; (2) Difficulty Mastery Ratio (DMR) - precise modeling of student mastery levels through different difficulty zones; (3) Knowledge State Update Mechanism - implementing personalized knowledge acquisition through gated networks and updating student knowledge state. Experimental results on two real datasets show our method consistently outperforms nine baseline models, improving AUC metrics by 2% to 10% while effectively addressing cold-start problems and enhancing model interpretability.

While large language models (LLMs) have significantly advanced mathematical reasoning, Process Reward Models (PRMs) have been developed to evaluate the logical validity of reasoning steps. However, PRMs still struggle with out-of-distribution (OOD) challenges. This paper identifies key OOD issues, including step OOD, caused by differences in reasoning patterns across model types and sizes, and question OOD, which arises from dataset shifts between training data and real-world problems. To address these issues, we introduce Retrieval-Augmented Process Reward Model (RetrievalPRM), a novel framework designed to tackle these OOD issues. By utilizing a two-stage retrieval-enhanced mechanism, RetrievalPRM retrieves semantically similar questions and steps as a warmup, enhancing PRM's ability to evaluate target steps and improving generalization and reasoning consistency across different models and problem types. Our extensive experiments demonstrate that RetrievalPRM outperforms existing baselines across multiple real-world datasets. Our open-source contributions include a retrieval-enhanced dataset, a tuning framework for PRM training, and the RetrievalPRM model, establishing a new standard for PRM performance.

In this paper, we address the lifelong sequential behavior incomprehension problem in large language models (LLMs) for recommendation, where LLMs struggle to extract useful information from long user behavior sequences, even within their context limits. To tackle this, we propose ReLLaX (Retrieval-enhanced Large Language models Plus), a framework offering optimization across data, prompt, and parameter levels. At the data level, we introduce Semantic User Behavior Retrieval (SUBR) to reduce sequence heterogeneity, making it easier for LLMs to extract key information. For prompt-level enhancement, we employ Soft Prompt Augmentation (SPA) to inject collaborative knowledge, aligning item representations with recommendation tasks and improving LLMs's exploration of item relationships. Finally, at the parameter level, we propose Component Fully-interactive LoRA (CFLoRA), which enhances LoRA's expressiveness by enabling interactions between its components, allowing better capture of sequential information. Moreover, we present new perspectives to compare current LoRA-based LLM4Rec methods, i.e. from both a composite and a decomposed view. We theoretically demonstrate that the ways they employ LoRA for recommendation are degraded versions of our CFLoRA, with different constraints on atom component interactions. Extensive experiments on three public datasets demonstrate ReLLaX's superiority over existing baselines and its ability to mitigate lifelong sequential behavior incomprehension effectively.

Graph neural networks (GNNs) have emerged as state-of-the-art methods to learn from graph-structured data for recommendation. However, most existing GNN-based recommendation methods focus on the optimization of model structures and learning strategies based on pre-defined graphs, neglecting the importance of the graph construction stage. Earlier works for graph construction usually rely on speciffic rules or crowdsourcing, which are either too simplistic or too labor-intensive. Recent works start to utilize large language models (LLMs) to automate the graph construction, in view of their abundant open-world knowledge and remarkable reasoning capabilities. Nevertheless, they generally suffer from two limitations: (1) invisibility of global view (e.g., overlooking contextual information) and (2) construction inefficiency. To this end, we introduce AutoGraph, an automatic graph construction framework based on LLMs for recommendation. Specifically, we first use LLMs to infer the user preference and item knowledge, which is encoded as semantic vectors. Next, we employ vector quantization to extract the latent factors from the semantic vectors. The latent factors are then incorporated as extra nodes to link the user/item nodes, resulting in a graph with in-depth global-view semantics. We further design metapath-based message aggregation to effectively aggregate the semantic and collaborative information. The framework is model-agnostic and compatible with different backbone models. Extensive experiments on three real-world datasets demonstrate the efficacy and efffciency of AutoGraph compared to existing baseline methods. We have deployed AutoGraph in Huawei advertising platform, and gain a 2.69% improvement on RPM and a 7.31% improvement on eCPM in the online A/B test. Currently AutoGraph has been used as the main trafffc model, serving hundreds of millions of people.

CTR prediction plays a vital role in recommender systems. Recently, large language models (LLMs) have been applied in recommender systems due to their emergence abilities. While leveraging semantic information from LLMs has shown some improvements in the performance of recommender systems, two notable limitations persist in these studies. First, LLM-enhanced recommender systems encounter challenges in extracting valuable information from lifelong user behavior sequences within textual contexts for recommendation tasks. Second, the inherent variability in human behaviors leads to a constant stream of new behaviors and irregularly fluctuating user interests. This characteristic imposes two significant challenges on existing models. On the one hand, it presents difficulties for LLMs in effectively capturing the dynamic shifts in user interests within these sequences, and on the other hand, there exists the issue of substantial computational overhead if the LLMs necessitate recurrent calls upon each update to the user sequences. In this work, we propose Lifelong User Behavior Modeling (LIBER) based on large language models, which includes three modules: (1) User Behavior Streaming Partition (UBSP), (2) User Interest Learning (UIL), and (3) User Interest Fusion (UIF). Initially, UBSP is employed to condense lengthy user behavior sequences into shorter partitions in an incremental paradigm, facilitating more efficient processing. Subsequently, UIL leverages LLMs in a cascading way to infer insights from these partitions. Finally, UIF integrates the textual outputs generated by the aforementioned processes to construct a comprehensive representation, which can be incorporated by any recommendation model to enhance performance. LIBER has been deployed on Huawei's music recommendation service and achieved substantial improvements in users' play count and play time by 3.01% and 7.69%.

Knowledge Tracing (KT) aims to determine whether students will respond correctly to the next question, which is a crucial task in intelligent tutoring systems (ITS). In educational KT scenarios, transductive ID-based methods often face severe data sparsity and cold start problems, where interactions between individual students and questions are sparse, and new questions and concepts consistently arrive in the database. In addition, existing KT models only implicitly consider the correlation between concepts and questions, lacking direct modeling of the more complex relationships in the heterogeneous graph of concepts and questions. In this paper, we propose a Structure-aware Inductive Knowledge Tracing model with large language model (dubbed SINKT), which, for the first time, introduces large language models (LLMs) and realizes inductive knowledge tracing. Firstly, SINKT utilizes LLMs to introduce structural relationships between concepts and constructs a heterogeneous graph for concepts and questions. Secondly, by encoding concepts and questions with LLMs, SINKT incorporates semantic information to aid prediction. Finally, SINKT predicts the student's response to the target question by interacting with the student's knowledge state and the question representation. Experiments on four real-world datasets demonstrate that SINKT achieves state-of-the-art performance among 12 existing transductive KT models. Additionally, we explore the performance of SINKT on the inductive KT task and provide insights into various modules.

The significant advancements in large language models (LLMs) give rise to a promising research direction, i.e., leveraging LLMs as recommenders (LLMRec). The efficacy of LLMRec arises from the open-world knowledge and reasoning capabilities inherent in LLMs. LLMRec acquires the recommendation capabilities through instruction tuning based on user interaction data. However, in order to protect user privacy and optimize utility, it is also crucial for LLMRec to intentionally forget specific user data, which is generally referred to as recommendation unlearning. In the era of LLMs, recommendation unlearning poses new challenges for LLMRec in terms of \textit{inefficiency} and \textit{ineffectiveness}. Existing unlearning methods require updating billions of parameters in LLMRec, which is costly and time-consuming. Besides, they always impact the model utility during the unlearning process. To this end, we propose \textbf{E2URec}, the first \underline{E}fficient and \underline{E}ffective \underline{U}nlearning method for LLM\underline{Rec}. Our proposed E2URec enhances the unlearning efficiency by updating only a few additional LoRA parameters, and improves the unlearning effectiveness by employing a teacher-student framework, where we maintain multiple teacher networks to guide the unlearning process. Extensive experiments show that E2URec outperforms state-of-the-art baselines on two real-world datasets. Specifically, E2URec can efficiently forget specific data without affecting recommendation performance. The source code is at \url{https://github.com/justarter/E2URec}.

Recommender systems play important roles in various applications such as e-commerce, social media, etc. Conventional recommendation methods usually model the collaborative signals within the tabular representation space. Despite the personalization modeling and the efficiency, the latent semantic dependencies are omitted. Methods that introduce semantics into recommendation then emerge, injecting knowledge from the semantic representation space where the general language understanding are compressed. However, existing semantic-enhanced recommendation methods focus on aligning the two spaces, during which the representations of the two spaces tend to get close while the unique patterns are discarded and not well explored. In this paper, we propose DisCo to Disentangle the unique patterns from the two representation spaces and Collaborate the two spaces for recommendation enhancement, where both the specificity and the consistency of the two spaces are captured. Concretely, we propose 1) a dual-side attentive network to capture the intra-domain patterns and the inter-domain patterns, 2) a sufficiency constraint to preserve the task-relevant information of each representation space and filter out the noise, and 3) a disentanglement constraint to avoid the model from discarding the unique information. These modules strike a balance between disentanglement and collaboration of the two representation spaces to produce informative pattern vectors, which could serve as extra features and be appended to arbitrary recommendation backbones for enhancement. Experiment results validate the superiority of our method against different models and the compatibility of DisCo over different backbones. Various ablation studies and efficiency analysis are also conducted to justify each model component.

Large language models (LLMs) have achieved remarkable progress in the field of natural language processing (NLP), demonstrating remarkable abilities in producing text that resembles human language for various tasks. This opens up new opportunities for employing them in recommender systems (RSs). In this paper, we specifically examine the sample efficiency of LLM-enhanced recommender systems, which pertains to the model's capacity to attain superior performance with a limited quantity of training data. Conventional recommendation models (CRMs) often need a large amount of training data because of the sparsity of features and interactions. Hence, we propose and verify our core viewpoint: Large Language Models Make Sample-Efficient Recommender Systems. We propose a simple yet effective framework (i.e., Laser) to validate the viewpoint from two aspects: (1) LLMs themselves are sample-efficient recommenders; and (2) LLMs, as feature generators and encoders, make CRMs more sample-efficient. Extensive experiments on two public datasets show that Laser requires only a small fraction of training samples to match or even surpass CRMs that are trained on the entire training set, demonstrating superior sample efficiency.