Why Colin Kaepernick Is Starting an AI Company

When NFL quarterback Colin Kaepernick began kneeling during the national anthem to protest police brutality and racial injustice in 2016, he soon found himself out of a job, eventually moving onto other ventures in media and entertainment. Today, he's entering the AI industry by launching a project he says he hopes will allow others to bypass "gatekeeping:" an artificial intelligence platform called Lumi. The new subscription-based platform aims to provide tools for storytellers to create, illustrate, publish and monetize their ideas. The company has raised 4 million in funding led by Alexis Ohanian's Seven Seven Six, and its product went live today, July 24. In an interview with TIME, Kaepernick says this project can be viewed as an extension of his activism.