Who're they fooling? 12 celebrity apologies in 2023 that may have been generated by AI, according to study that looked at public statement from Joe Rogan, Mila Kunis and Ashton Kutcher and Elon Musk

The study deployed four AI-detection tools to uncover possible evidence of hastily crafted, insincere apologies penned by an AI chatbot: ChatGPTZero, Undetectable.ai, The team collected apologies from posts and videos and transcribed the content, which was scanned through the four systems and then analyzed for the likelihood of AI generation. Overall percentages were then calculated, finding averages of each percentage found on different AI detector tools for that celebrity. Viral TikTok sensation Tiffany Gomas, whose unhinged reaction to another airline passenger spanned the internet, scored a combined 72 percent likelihood that AI-generated her video-taped Instagram apology. The transcribed text of the content was found to be 99 percent likely AI on Sapling and 45 percent likely AI on ChatGPTZero.