How AI Could Transform Fast Fashion for the Better--and Worse

Since Shein became the world's most popular online shopping destination--with seemingly unbeatable prices, and influencers posting "haul" videos to show off their purchases on social media--the Chinese fast-fashion giant has raised questions over how it produces its plethora of merchandise at dizzying speeds. The answer: AI-powered algorithms that allow the company to pick up changes in customer demand and interest, allowing it to adjust its supply chain in real time. As a result, Shein reportedly lists as many as 600,000 items on its online platform at any given moment, selling to customers in over 220 countries and regions globally. But the company has also long been under scrutiny for its poor record on environmental sustainability, becoming fashion's biggest polluter in 2023. Investigations into Shein's supply chains have found severe labor rights violations, with factory workers in Southern Chinese manufacturing plants reporting grueling 75-hour work weeks to keep up with demand. Shein claims AI is the answer to solving these problems, too.