Netflix will start showing AI ADVERTS midway through streams - as users threaten to cancel, saying 'no one wants this garbage'

Having your favourite TV show or movie interrupted by adverts is already frustrating, but things could soon be getting worse for Netflix users. At its'Upfront' event on Wednesday, the streaming giant revealed that it would be incorporating adverts made with'generative AI'. Arriving in 2026, these AI-generated adverts will begin to appear not only during mid-content breaks but also when users press pause. And the only way to get rid of these annoying intrusions will be to pay for the more expensive ad-free subscriptions. But in a further twist, Netflix says AI would be used'instantly marry advertisers' ads with the worlds of our shows'.