Pinaki Laskar on LinkedIn: #autonomousvehicles #selfdrivingcars #automation #adas #drivingassistance

It is a lack of knowledge about the AV due to confusing terminology from the industry. Industry stakeholders must work together to ensure clear and consistent messaging and the use of consumer-facing terminology is part of this. Understanding which words and phrases resonate with consumers can help manage misconceptions and improve consumer understanding of AV. Some 56% of study respondents thought current driver technologies are the same as fully automated #selfdrivingcars systems. Consumers showed further confusion when asked about terminology used to describe different levels of #automation.