25 Ways Artificial Intelligence is Helping eCommerce Marketers

We've assembled a detailed list of 25 of the most impactful use cases for AI in eCommerce to help you get a grip on where to focus now and in the future. Artificial intelligence is changing how marketers can collect customer data and drive business intelligence. This is evident in the way data is being used to inform marketing outputs in ways that marketers hadn't been able to access (or scale) before. Descriptive analytics is the foundation of all analytics -- it's concerned with "what happened" and the basic analytics infrastructure including Google Analytics. Descriptive analytics help ensure your house is in order before tackling more advanced kinds of analysis. Diagnostic analytics helps explain "why" things happen.