Best Amazon Prime Day Kindle Deals (October 2025): Colorsoft, Scribe, Paperwhite

There's no better time than one of Amazon's sale events to treat yourself to a new Kindle. All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. If you're in the market for a new Kindle, the best Amazon Prime Day Kindle deals are underway right now. This is the best time--well, now and any other Amazon sale event--to get a new Kindle, no matter what model you're looking for.