Digital Transformation Research: Topics, Trends, Media & Audience

Digital transformation has been one of the most important topics over the past decade. But what is it, exactly? And why is it so important? In this blog post, we will answer those questions and more. We will also highlight some of the top traditional media outlets writing about digital transformation, the audience talking about it, and some of the most influential people in that space. Before diving into any digital transformation research topics, let's first explore a few definitions. What's interesting about digital transformation is that the definitions change depending upon who you ask. All of these definitions are correct, to some extent.