What Is Jeff Bezos "Day 1" Philosophy?

What is Jeff Bezos "Day 1" philosophy? "The outside world can push you into Day 2 if you won't or can't embrace powerful trends quickly. If you fight them, you're probably fighting the future. Embrace them and you have a tailwind"--Jeff Bezos A recent Security and Exchange Commission (SEC) filing, Amazon Exhibit 99.1 statement [1] is really quite interesting. Also known as the 2016 Letter to Shareholders, Jeff Bezos sketched out a philosophy that he calls "Day 1" and "Day 2". This idea came about in the very early days of Amazon. He occupied a building called "Day 1", named as a reminder that the company should always be in "Day 1" mode.