Apache Spark Project Predicting Customer Response in Banking

Telemarketing advertising campaigns are a billion-dollar effort and one of the central uses of the machine learning model. However, its data and methods are usually kept under lock and key. The Project is related to the direct marketing campaigns of a banking institution. The marketing campaigns were based on phone calls. Often, more than one contact to the same client was required, in order to access if the product (bank term deposit) would be ('yes') or not ('no') subscribed.