At A Glance – Intelligent Nudging - Disruption Hub

Intelligent nudging is part of a new toolkit to track, predict, and influence human behaviour. There are a vast array of nudge approaches and techniques, each with the intention to direct individuals to act or think in a certain way. Today, nudges can be aided by artificial intelligence, hence the term intelligent nudging. Adding AI can make decisions about nudges better informed and potentially more efficient and effective. Intelligent nudging has its foundations in nudge theory, which was brought to prominence by Nobel Prize winner Richard Thaler.