The last mile

I don't love devoting the first several paragraphs of this newsletter to Amazon every week, but no one is making waves -- both good and bad -- in the robotics space quite like the little mom-and-pop bookseller from Seattle, Washington. This is one of the bad weeks. It's a story about what happens when your high-profile pilot doesn't turn out as planned. Failure is always an option. It's not a good option, and it's certainly not the option anyone is hoping for, but to suggest it's not an option is really just a fundamental misunderstanding of what the word "option" means.