Top 10 Ways Netflix is Using Artificial Intelligence in 2022

According to reports, the growth of the global OTT marketplace is accelerating much more because of the pandemic. Previously, the compound annual growth rate (CAGR) was 16%. Post-pandemic, this number is expected to reach 19% by 2026, the market value could reach US$438.5 billion. King of the OTT platforms, Netflix is well-known for providing high-quality content with endless options. Netflix is globally popular for its services, and the secret behind is technologies like AI and machine learning that serve more relevant and intuitive recommendations to audiences.