Defining the Heisei Era: Examining the rise of otaku culture

Born in the city of Nagoya in 1970, he spent his teenage years devouring popular anime series of the time, including "Mobile Suit Zeta Gundam," the sequel in the well-known Gundam franchise that first aired in 1985, and "Dirty Pair," a sci-fi adventure featuring a sexy female duo working as "trouble consultants." This was the heyday of the VHS cassette, and Goto would spend his allowance renting anime tapes, many of which were made specifically for release on home video format to meet the period's surging demand for anime content. It wasn't a hobby he could openly share with his classmates, however. This was years before the otaku image underwent a makeover of sorts, thanks to the popularization of the fan culture and its global acceptance as a source of soft power. "Otaku of our generation were typically way down in the'school caste' system, and girls tended to look at us with disdain," he says, referring to the invisible hierarchy in the classroom determined by different status symbols.