Are dating apps fuelling addiction? Lawsuit against Tinder, Hinge and Match claims so

Many of us have had bad experiences of being swiped left, ghosted, breadcrumbed and benched on internet dating apps – though few people have ever thought to take their heartbreak to court. On Valentine's Day, six dating app users filed a proposed class-action lawsuit accusing Tinder, Hinge and other Match dating apps of using addictive, game-like features to encourage compulsive use. Match's apps, according to the lawsuit filed in federal court in the Northern District of California, "employ recognised dopamine-manipulating product features" to turn users into "gamblers locked in a search for psychological rewards", generating "market success by fomenting dating app addiction that drives expensive subscriptions and perpetual use". Match said the lawsuit was "ridiculous", but online dating experts said it reflected a broader backlash to the way apps were gamifying human experience for profit and leaving people feeling manipulated. "I'm not at all surprised that this has come to litigation. I think big tech is the new big tobacco, as smartphones are just as addictive as cigarettes," said Mia Levitin, author of The Future of Seduction.