Levi's Katia Walsh Shares Real Insight Regarding Digital, Data and AI

Levi's loyalty program, which launched in 2020, has built a customer pool that now includes 5 million members; using AI, this facet of the company's business is more personalized to each client than ever before. A company that has followed a progressive course over its 168-year history, Levi Strauss & Co. has played an important role during revolutionary moments within history. From creating an integrated employment force in the mid–20th century or ensuring greater supply-chain transparency in the 1990s to encouraging United States citizens to vote in 2020, the San Francisco–based denim leader has remained committed to progress. This part of the brand's mission made it a perfect fit for Chief Global Strategy and Artificial Intelligence Officer Katia Walsh, who considers herself to be an unlikely fashion professional but has felt aligned with Levi's principles. As a student journalist growing up in communist Bulgaria, Walsh was reprimanded in school at 15 years old for writing a story that displeased local officials.