How AI Transforms the Marketing Domain For the Better?

Artificial intelligence deals with using computers to understand human intelligence, and it is the science of making intelligent machines, especially intelligent computer programs. It refers to adding human capabilities into machines. Let us look at some of the areas in which AI is incorporated in marketing. AI has a profound impact on the manner in which we search and the quality of the search results that define the search experience. Google first innovated with AI in search in 2015 by introducing its machine learning-based algorithm, RankBrain.