Fighting counterfeiters through technology

Counterfeiting continues to be a global concern for brands. Indeed, trade in counterfeit and pirated goods has risen steadily in the last few years -- even as overall trade volumes stagnated -- and now stands at 3.3% of global trade, according to a new report by the OECD and the EU's Intellectual Property Office[1]. Brands keep spending a significant amount of money trying to fight counterfeiters but so far it seems to be a losing fight. For several reasons, brands must react. It has been proven that counterfeit consumer goods do destroy a brand reputation, negatively affect consumer confidence or result in claims and damages against manufacturers.