SEO Copywriting: How to Write Content For People and Optimize For Google

If you want to build your blog audience, you're going to have to get smarter with your content. One of the biggest challenges that bloggers and content marketers face is writing content that's optimized for search engines, yet will also appeal to people. According to Copyblogger, SEO is the most misunderstood topic online. But, SEO content isn't complicated, once you understand that people come first, before search algorithms. SEO firms make their money understanding these simple concepts. Thriving in your online business means that you must go beyond simply "writing content." Your content needs to accomplish two goals: first, appeal to the end-user (customers, clients, prospects, readers, etc.) and second, solve a particular problem. But, how do you create content that meets those goals? How do you create content that ranks well with Google and also persuades people? Don't worry if you can't afford an expensive SEO copywriter. You can do this following simple rules. And, that's what you're going to learn in this article. We all know what happens when you type a search query into a search engine and hit "enter": You get a list of search results that are relevant to your search term. Those results pages appear as a result of search engine optimization (SEO).