How AI is improving customer experience and loyalty in retail

The use of artificial intelligence (AI) is expanding across all industries. Forrester predicts that this year alone there will be a 300% increase in investment in artificial intelligence. Companies worldwide are starting to use the power of AI to enhance their capabilities and deliver improved experiences to customers. Retail is an industry where AI use is relatively new, but it is gaining speed due to customer interest. JWT Intelligence research shows that 62% of millennials in the UK say they would appreciate a brand or retailer using AI technology to show more interesting products.