Amazon to offer Samuel L. Jackson voice for Alexa. He'll curse, if you want.

Oscar-nominated actor Samuel L. Jackson is lending his iconic voice to Amazon's Alexa – profanities and all. During Amazon's event to unveil new products and services Wednesday, the online shopping giant announced that Jackson will be the first celebrity voice for its Alexa virtual assistant and was created using neural text-to-speech technology. There will be both an explicit version and a clean version when the feature launches later this year. The Alexa "skill" will cost 99 cents as an introductory offer. After the introductory period, the price will be $4.99, according to the product page.