Five step approach to using AI to improve customer retention and drive sales - Motor Trade News

ARTIFICIAL Intelligence (AI) is the current tech buzz phrase. Greg Clark, Secretary of State for Business, Energy and Industrial Strategy has targeted AI to deliver an additional £232bn to the UK economy by 2030. So how do you get started on gathering the data that can deliver the insights needed to generate more interest in, and ultimately sell, more vehicles? It's clear that for AI to work you need to build online engagement with existing and prospective customers. The retail sector has already been quick to exploit the many benefits from AI. Notable examples are: Regit uses a driver's registration number to provide him or her with reminders such as MOT, Tax, Insurance and recalls via their communication channel of choice.