The four most exciting areas of AI for marketers in 2019 – Econsultancy

The term artificial intelligence is now applied to such a wide range of applications these days, it's difficult to know what AI truly is. We hear that Google is using AI in search, Facebook uses it for facial recognition and Netflix is using AI to'conquer the world'. These examples are all very interesting, but they do leave many wondering what exactly AI is and how can they apply it, now, to their everyday marketing tasks? To help marketers understand AI and how it applies to our craft, Econsultancy recently held a Digital Outlook event in Singapore and invited marketing AI expert Deborah Kay, Founder of Digital Discovery, to give an overview of the state of the art. Helpfully, Ms. Kay provided a summary of the four most exciting areas of AI for marketing as well as many examples of how AI is being used in the real world.